Integrity and Honesty: The honest and ethical behavior of company employees and managers must be the foundation in all business relationships and decision-making processes.
Transparency: Being transparent about the company’s activities, decision-making processes, and financial situation to earn stakeholders’ trust.
Customer Satisfaction and Trust: Ensuring customer satisfaction and trust for the company’s long-term success, respecting customer rights, and adhering to ethical standards.
Determination: Facing challenges with determination and staying focused on goals.
Solidarity: Acting together toward common goals, complementing each other, considering each other’s needs, and offering mutual support—sharing all positive and negative experiences.
Perseverance: Tackling the most difficult tasks with knowledge, experience, hard work, and courage; taking ownership of the company and work, and striving to deliver the best on time.
Customer Orientation: Understanding and meeting the fundamental needs of our customers, fulfilling promises, and focusing on customer satisfaction and needs.
Social Responsibility: Acting responsibly toward society by considering the company’s environmental, social, and economic impact and adhering to the principle of sustainability.
Continuous Learning and Development: Continuously pursuing innovation, valuing change and new ideas, and being open to individual and institutional learning and development.
Inclusiveness and Participation: Developing participatory products and solutions that best meet the expectations and needs of all stakeholders; valuing and appreciating employees’ ideas and contributions.
Adaptation to Change: The ability to quickly adapt to market conditions and technological developments.
Diversity and Inclusion: Valuing differences and respecting everyone’s ideas.
Fair Business Practices: Treating employees, customers, suppliers, and stakeholders fairly and equally.
Value Creation: Continuously pushing boundaries to deliver unique solutions that bring meaning and make a difference, with excitement and pride—investing in the future and generating innovative ideas to improve and simplify our work.